Promotional Campaign Video.

For this project, I worked in a group of 4 generating idea for a short online campaign project based around a growing aspect of a certain media which we felt strongly about. 

As a group we decided to base our video around an issue which was very common to us as a group and also to other youths our age who we thought would be able to relate. 

The campaign was focused on Smartphones and the importance this device in the 21st century. The use of this contempary media today, has become part of our everyday lives and I would say rituals - without them we may even feel like we forgotten piece of clothing! Smartphones had advanced in their computing abilty and connectivity in correlation to a feature mobile device. The technologies converged into one mobile device is not only useful when on-the-go, it also tends to decreases the original purpose of a mobile phone which is to make phone call and text. Verbal communication is used less and social interaction is used much more. This could have an affect on our generation in the future years as verbal communication is very important. 

Our video gets across  the message that we feel without our smartphones we feel completely lost without them which shouldn’t be the case and it effects us emotionally and psychically as we feel like we have lost contact with the world, (where we would search the web, use twitter) or  friends and family (where we would Facebook, use blackberry messenger, Skype or email). 

I can personally relate to this campaign video as I have a Blackberry Smartphone and without it I tend to think theres nothing else to do and I feel quite empty without it.

I also received feedback from a few of my peers would had Smartphones asking them if they felt that they could relate to our campaign video and how they would feel without their device for a week Heres what some of them had to say;

Female, 18 [Blackberry]

'I'd feel quite useless as I use my blackberry  a lot! I will feel disconnected with the world, I will be soo bored, I'd probrably sleep more'

Male, 19 [iPhone]

'A week without my iPhone seems impossible as I have a small business where I would need to interact with clients. I usually send most of my emails via my phone as I am always on the go and I have alot of applications such as banking, social networking sites and day to day planners and meetings to keep me organised.'

Male, 19 [HTC and Blackberry]

'I personally think I could go a week without my HTC, but not my blackberry as I'd miss the Blackberry messenger too much, i don't think I could go a day without it.'

Female 19 [Blackberry and iPhone]

'I could not go a second without my iPhone, I frequentlty use an app on my phone called instagram. With my blackberry I wouldn't mind as it hardly ever watch correctly.'